The Real Mike Griffin

It seems that the big marketing successes of all times have been promoting opinion and outright falsehoods as truth.

[Read more →]

Image via Wikipedia

You’ve never heard Will Smith this way.
Watching “The Fresh Prince of Bel-Air” many years ago with my children I had no idea that a great actor was on the screen nor was his music to my taste. But if I had known the powerul ideas here were inside of Will Smith then [...]

[Read more →]

Image via Wikipedia

What do you want to be like, who do you want to be, what do you want to do when you grow up?
Make A Vision
If you are 55 or 10 or any age you should answer the question, why?  The answer can be your vision that you flesh out to use the law [...]

[Read more →]

Life doesn’t always go the way you suppose. What’s the problem? Go with it… Dale Carnegie said, “when life hands you a lemon, make lemonade.” That’s what they did in these cases and you can do the same. Look at the results you are getting in whatever it is you are doing and figure out what it means. For McConnell the books weren’t working but he purfume was; for Wrigley it was the gum; for Henry Ford’s partners in the first Ford Motor Company it was not Henry Ford – but they created the Cadillac Company – in the same enterprise things weren’t right for Ford and he moved on, started another company and yet another auto giant.

[Read more →]

Seth Godin is the hottest marketer today on the planet. If you are in business or otherwise have something to promote you need to listen to him. Here are some of the ideas from his presentation in the TED video:

People who can spread ideas win.
The old ways of interruption marketing is over. [...]

[Read more →]