In 1926 Robert Collier, the ad man, wrote what is arguably one of the best success books ever written it is called The Secret of The Ages.  Here we are presenting Chapter 6 which is about visualization.  Seeing the thing that you are want as real and thus bringing it into creation.  Collier presents several ways to visualize and explains how it all works in this chapter.  I think you will enjoy it.

The Secret Of The Ages

You say big corporations scheme
To keep a fellow down;
They drive him, shame him, starve him, too,
If he so much as frown.
God knows I hold no brief for them;
Still, come with me to-day
And watch those fat directors meet,
For this is what they say:
“In all our force not one to take
The new work that we plan!
In all the thousand men we’ve hired
Where shall we find a man?”
—St. Clair Adams. *You’ve often heard it said that a man is worth $2 a day from the neck down. How much he’s worth from the neck up depends upon how much he is able to SEE.”Without vision the people perish” did not refer to good eyesight. It wasp. 192

the eyes of the mind that counted in days of old just as they do today. Without them you are just so much power “on the hoof,” to be driven as a horse or an ox is driven. And you are worth only a little more than they.

But given vision—imagination—the ability to visualize conditions and things a month or a year ahead; given the eyes of the mind—there’s no limit to your value or to your capabilities.

The locomotive, the steamboat, the automobile, the aeroplane—all existed complete in the imagination of some man before ever they became facts. The wealthy men, the big men, the successful men, visioned their successes in their minds’ eyes before ever they won them from the world.

From the beginning of time, nothing has ever taken on material shape without

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first being visualized in mind. The only difference between the sculptor and the mason is in the mental image behind their work. Rodin employed masons to hew his blocks of marble into the general shape of the figure he was about to form. That was mere mechanical labor. Then Rodin took it in hand and from that rough hewn piece of stone there sprang the wondrous figure of “The Thinker.” That was art!

The difference was all in the imagination behind the hands that wielded mallet and chisel. After Rodin had formed his masterpiece, ordinary workmen copied it by the thousands. Rodin’s work brought fabulous sums. The copies brought day wages. Conceiving ideas—creating something—is what pays, in sculpture as in all else. Mere hand-work is worth only hand wages.

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“The imagination,” says Glenn Clark in “The Soul’s Sincere Desire,” “is of all qualities in man the most God-like—that which associates him most closely with God. The first mention we read of man in the Bible is where he is spoken of as an ‘image.’ ‘Let us make man in our image, after our likeness.’ The only place where an image can be conceived is in the imagination. Thus man, the highest creation of God, was a creation of God’s imagination.

“The source and center of all man’s creative power—the power that above all others lifts him above the level of brute creation, and that gives him dominion, is his power of making images, or the power of the imagination. There are some who have always thought that the imagination was something which makes-believe that which is not. This is fancy

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[paragraph continues] —not imagination. Fancy would convert that which is real into pretense and sham; imagination enables one to see through the appearance of a thing to what it really is.”

There is a very real law of cause and effect which makes the dream of the dreamer come true. It is the law of visualization—the law that calls into being in this outer material world everything that is real in the inner world. Imagination pictures the thing you desire. VISION idealizes it. It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own.

Make your mental image clear enough, picture it vividly in every detail, and the Genie-of-your-Mind will speedily bring it into being as an everyday reality.

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That law holds true of everything in life. There is nothing you can rightfully desire that cannot be brought into being through visualization.

Suppose there’s a position you want the general managership of your Company. See yourself—just as you are now—sitting in the general manager’s chair. See your name on his door. See yourself handling his affairs as you would handle them. Get that picture impressed upon your subconscious mind. See it! Believe it! The Genie-of-your-Mind will find the way to make it come true.

The keynote of successful visualization is this: See things as you would have them be instead of as they are. Close your eyes and make clear mental pictures. Make them look and act just as they would in real life. In short, day dream—but day dream with a purpose. Concentrate

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on the one idea to the exclusion of all others, and continue to concentrate on that one idea until it has been accomplished.

Do you want an automobile? A home? A factory? They can all be won in the same way. They are in their essence all of them ideas of mind, and if you will but build them up in your own mind first, stone by stone, complete in every detail, you will find that the Genie-of-your-Mind can build them up similarly in the material world.

“The building of a trans-continental railroad from a mental picture,” says C. W. Chamberlain in “The Uncommon Sense of Applied Psychology,” “gives the average individual an idea that it is a big job. The fact of the matter is, the achievement, as well as the perfect mental picture, is made up of millions of little

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jobs, each fitting in its proper place and helping to make up the whole.

“A skyscraper is built from individual bricks, the laying of each brick being a single job which must be completed before the next brick can be laid.”

It is the same with any work, any study. To quote Professor James:

“As we become permanent drunkards by so many separate drinks, so we become saints in the moral, and authorities and experts in the practical and scientific spheres, by so many separate acts and hours of working. Let no youth have any anxiety about the upshot of his education whatever the line of it may be. If he keep faithfully busy each hour of the working day he may safely leave the final result to itself. He can with perfect certainty count on waking some fine morning, to find himself one of the competent

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ones of his generation, in whatever pursuit he may have singled out.…Young people should know this truth in advance. The ignorance of it has probably engendered more discouragement and faintheartedness in youths embarking on arduous careers than all other causes taken together.”

Remember that the only limit to your capabilities is the one you place upon them. There is no law of limitation. The only law is of supply. Through your subconscious mind you can draw upon universal supply for anything you wish. The ideas of Universal Mind are as countless as the sands on the seashore. Use them. And use them lavishly, just as they are given. There is a little poem by Jessie B. Rittenhouse * that so well describes

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the limitations that most of us put upon ourselves that I quote it here:

“I bargained with Life for a penny,
And Life would pay no more,
However I begged at evening
When I counted my scanty store.

. . . . . .

“For Life is a just employer;
He gives you what you ask,
But once you have set the wages,
Why, you must bear the task.

“I worked for a menial’s hire,
Only to learn, dismayed,
That any wage I had asked of Life,
Life would have paid.”

Aim high! If you miss the moon, you may hit a star. Everyone admits that this world and all the vast firmament must have been thought into shape from the formless void by some Universal Mind. That same Universal Mind rules today, and it has given to each form of life power

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to attract to itself whatever it needs for its perfect growth. The tree, the plant, the animal—each one finds its need.

You are an intelligent, reasoning creature. Your mind is part of Universal Mind. And you have power to say what you require for perfect growth. Don’t be a niggard with yourself. Don’t sell yourself for a penny. Whatever price you set upon yourself, life will give. So aim high. Demand much! Make a clear, distinct mental image of what it is you want. Hold it in your thought. Visualize it, see it, believe it! The ways and means of satisfying that desire will follow. For supply always comes on the heels of demand.

It is by doing this that you take your fate out of the hands of chance. It is in this way that you control the experiences you are to have in life. But be sure to

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visualize only what you want. The law works both ways. If you visualize your worries and your fears, you will make them real. Control your thought and you will control circumstances. Conditions will be what you make them.

Most of us are like factories where two-thirds of the machines are idle, where the workmen move around in a listless, dispirited sort of way, doing only the tenth part of what they could do if the head of the plant were watching and directing them. Instead of that, he is off idly dreaming or waiting for something to turn up. What he needs is someone to point out to him his listless workmen and idle machines, and show him how to put each one to working full time and overtime.

And that is what YOU need, too. You are working at only a tenth of your

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capacity. You are doing only a tenth of what you are capable of. The time you spend idly wishing or worrying can be used in so directing your subconscious mind that it will bring you anything of good you may desire.

Philip of Macedon, Alexander’s father, perfected the “phalanx”—a triangular formation which enabled him to center the whole weight of his attack on one point in the opposing line. It drove through everything opposed to it. In that day and age it was invincible. And the idea is just as invincible today.

Keep the one thought in mind, SEE it being carried out step by step, and you can knit any group of workers into one homogeneous whole, all centered on the one idea. You can accomplish any one thing. You can put across any definite idea. Keep that mental picture ever in

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mind and you will make it as invincible as was Alexander’s phalanx of old.

“It is not the guns or armament
Or the money they can pay,
It’s the close cooperation
That makes them win the day.
It is not the individual
Or the army as a whole
But the everlasting team work
of every bloomin’ soul.”
—J. Mason Knox.

The error of the ages is the tendency mankind has always shown to limit the power of Mind, or its willingness to help in time of need.

“Know ye not,” said Paul, “that ye are the temples of the Living God?”

No—most of us do not know it. Or at least, if we do, we are like the Indian family out on the Cherokee reservation. Oil had been found on their land and money poured in upon them. More money

p. 205

than they had ever known was in the world. Someone persuaded them to build a great house, to have it beautifully furnished, richly decorated. The house when finished was one of the show places of that locality. But the Indians, while very proud of their showy house, continued to live in their old sod shack!

So it is with many of us. We may know that we are “temples of the Living God.” We may even be proud of that fact. But we never take advantage of it to dwell in that temple, to proclaim our dominion over things and conditions. We never avail ourselves of the power that is ours.

The great Prophets of old had the forward look. Theirs was the era of hope and expectation. They looked for the time when the revelation should come that was to make men “sons of God.”

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[paragraph continues] “They shall obtain joy and gladness, and sorrow and sighing shall flee away.”

Jesus came to fulfill that revelation. “Ask and ye shall receive, that your joy may be full.”

The world has turned in vain to matter and materialistic philosophy for deliverance from its woes. In the future the only march of actual progress will be in the mental realm, and this progress will not be in the way of human speculation and theorizing, but in the actual demonstration of the Universal, Infinite Mind.

The world stands today within the vestibule of the vast realm of divine intelligence, wherein is found the transcendent, practical power of Mind over all things.

“What eye never saw, nor ear ever heard,
What never entered the mind of man—
Even all that God has prepared for those who love Him.”

Leave your thoughts in the comments below. Do you use visualization, do you think that it works? Let us know and as always share the love by hitting the like button below.

Robert Collier was a great advertising man.  In 1925 he published one of the best success books ever written: “The Secret of The Ages.”  The Formula of Success is chapter 9 of the book and I want to bring you the first part of the chapter today.

The Formula of Success

What is the eternal question which stands up and looks you and every sincere man squarely in the eye every morning?

“How can I better my condition?” That is the real life question which con-fronts you, and will haunt you every day till you solve it.

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Read this chapter carefully and I think you will find the answer to this important life question which you and every man must solve if he expects ever to have more each Monday morning, after pay day, than he had the week before.

To begin with, all wealth depends upon a clear understanding of the fact that mind—thought—is the only creator. The great business of life is thinking. Control your thoughts and you control circumstance.

Just as the first law of gain is desire, so the formula of success is BELIEF. Believe that you have it—see it as an existent fact—and anything you can rightly wish for is yours. Belief is “the substance of things hoped for, the evidence of things not seen.”

You have seen men, inwardly no more capable than yourself, accomplish the

p. 265

seemingly impossible. You. have seen others, after years of hopeless struggle, suddenly win their most cherished dreams. And you’ve often wondered, “What is the power that gives new life to their dying ambitions, that supplies new impetus to their jaded desires, that gives them a new Start on the road to success?”

That power is belief—faith. Someone, something, gave them a new belief in themselves and a new faith in their power to win—and they leaped ahead and wrested success from seemingly certain defeat.

Do you remember the picture Harold Lloyd was in two or three years ago, showing a country boy who was afraid of his shadow? Every boy in the countryside bedeviled him. Until one day his grandmother gave him a talisman

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that she assured him his grandfather had carried through the Civil War and which, so she said, had the property of making its owner invincible. Nothing could hurt him, she told him, while he wore this talisman. Nothing could stand up against him. He believed her. And the next time the bully of the town started to cuff him around, he wiped up the earth with him. And that was only the start. Before the year was out he had made a reputation as the most daring soul in the community.

Then, when his grandmother felt that he was thoroughly cured, she told him the truth—that the “talisman” was merely a piece of old junk she’d picked up by the roadside—that she knew all he needed was faith in himself, belief that he could do these things.

Rhonda Byrne has said that “The Secret” was inspired by “The Science of Getting Rich.”  That is a great book, and I love it – but the opeing scenes of the movie tells a different story and I wonder why.

The book that Byrne pulls out of the trunk in The Secret begins like this…

The World’s Greatest Discovery

A chapter title that is not from The Science of Getting Rich and a quote from Edgar Guest, that great poet.

This is not how The Science of Getting Rich begins but rather how Robert Collier’s The Secret of The Ages begins.

The scene goes by quickly but if you advance your DVD playback slowly, you can see it as in the screen capture above and in the Rhonda Byrne video clip at the end of this article.

Both of these books are great books and both have a similar message.  We have audio of chapter 11 (The Law of Attraction) of Collier’s book on this site.

Interesting is that Collier is listed in the part of of The Secret’s website called “Behind The Secret” but Wattles is not.  However you can get an ebook of “The Science of Getting Rich” but not of “The Secret of The Ages” on The Secret website.  In Byrne’s Recommended Reading List we find The Science of Getting Rich (and many other success classics) but not The Secret of The Ages.

This is only an observation, not any great controversy.  The messages of both books are congruent and both carry the same great message of the law of attraction.

The Science of Getting Rich is all about the law of attraction, but never calls it that, Collier’s book, The Secret of The Ages is likewise about the LOA and it even has a chapter by that name.

So I invite you to choose your success, watch The Secret and read The Science of Getting Rich or The Secret of The Ages…  Perhaps you’ll even double down and take both of these classics to heart.

Rhonda Byrne and The Secret of the law of attraction

The Secret blog

The secret blog is my mini-journal about the secret.  Learn when new web pages appear on http://www.thesecretandberich.com. 

“The Secret of The Ages” by Robert Collier

By Nathan S. Collier

My grandfather, Robert Collier, died in 1950, two years before I was born. He was a tremendous businessman, a pioneer in the mail order sales business, and wrote “The Robert Collier Letter Book” on business correspondence.Robert Collier also had a strong spiritual side and in the late 1920s wrote some of the first self-help books, including one called “Secret of the Ages.”

The Science of Getting Rich:  The Origin Of The Secret Law Of Attraction

The Science of Getting Rich is a success book written by Wallace D. Wattles in 1910. It is considered a “philosophy of Mental Science or Mind Science.”  It is widely credited as preceding the New Thought Movement.

An Introduction To The Science Of Getting Rich

Although Rhonda Byrne, the author of “The Secret” says that “The Science of Getting Rich” is was one of the books she was influenced by, she missed some crucial points about what Wallace Wattles had to say.

The Science of Getting Rich – Secret Book – Wallace Wattles

The Science of Getting Rich – Secret Book – Wallace Wattles.  The Book Behind The SECRET is The Science of Getting Rich by Wallace D. Wattles.

The Science of Getting Rich Summary Affirmations

This is a video summary of The Science of Getting Rich by Wallace D. Wattles. The Science of Getting Rich is the book that inspired the movie “The Secret” Watch this video two times per day and observe positive changes in your life.

The Secret Law Of Attraction And The Science Of Getting Rich

The Science of Getting Rich preceded other financial success works such as Think and Grow Rich by Napoleon Hill. Rhonda Byrne described the The Science of Getting Rich as the basis for her movie, The Secret, as well as the book by the same name.

Mar 21st 2009 Podcast

“The more you think about this law, the deeper you will see it goes. It literally hands you a blank check, signed by the Maker of Universal Law, and leaves you to fill in the amount—and the kind—of payment you want!” –Robert Collier

This morning I read a post on the Zen Habits blog (btw, a great blog) about the law of attraction: Why the Law of Attraction is Wrong, But Why It Still Works. The bottom line of the post is that the steps that the law of attraction spells out work but the law itself is wrong. If you state what you want, keep it in mind, and take action it works but, he says, the law of attraction is wrong. Well, OK.

But… those steps are the law of attraction plain and simple, no more, no less.

What the author is really taking issue with is all of the theory’s that have grown up around the law as to what is causing it to work – not the law. Confusion of the theory with the law. Let me say this: had confusion of the theory of electricity occurred with the electric light then maybe you would be sitting in the dark just as many who are trying to use the law of attraction may be. More on this later.

The big theory at the moment involves quantum physics and our thoughts actually affecting matter. And I say: “Interesting I like the idea of the theory, but who really knows?” Ultimately does it matter about a theory? The rules work, that is the law works so we use it.

Wallace Wattles in 1910 wrote The Science of Getting Rich. The book details the law of attraction, doesn’t even call it the law of attraction and yet every word tells you exactly what you should be doing to bring important changes to your life by attracting the things you want in.

How can you ever have something other than what everyone else has if you don’t know what it is? So you visualize it, you turn it round in your minds eye and begin to think about exactly how you want it. As you go through your day you allow the idea into mind to encourage you on but obviously you are working and you need your prime focus on the activities at hand.

These first steps will begin to activate subconscious thinking and according to Wattles and most LOA writers actually cause it’s formation (it doesn’t matter what you believe is causing the formation). The third part is the kicker. Ideas will begin to enter your consciousness about how to go about getting your thing — as you get them take action. That is what Wattles describes, those are the core ideas of the law of attraction, that is the law of attraction and every other writer has said so.

The problem is we fill up the pages with all sorts of reasons why things are the way they are to help others relate. It can distract from the main idea.

Here is the same thing again: a girl sees boy she likes and thinks about him. She has the vision and her mind begins to work, perhaps she gets ideas from friends on how to get him, maybe she reads a book, but her mind automatically starts gathering ideas…it’s how we humans work. She gets the idea that she should make her self as pretty as she can and begin to talk to him. So she primps, begins to smile at him, and says hi.

And there it is: vision, the action ideas come, action taken. If she doesn’t get that boy, another boy will find her because she is more attractive and it stemmed from the vision.

The law of attraction is basic, simple, we use it intuitively and yet we miss it for the big areas of our lives because so much crap gets in the way of our clear thinking and belief .

Break it down for yourself very simply and begin to believe. If a particular theory helps you believe then that theory is great, I consider theories more like analogy’s they help me understand but may or may not be the truth.

Merriam-Webster says that a theory is: a hypothesis assumed for the sake of argument or investigation b: an unproved assumption : conjecture c: a body of theorems presenting a concise systematic view of a subject.

So enjoy the discussion but don’t be put off anything by the theory behind it. Theories are just tools.

My background is in electronics. Electronics is built on theory and when I started learning – I had the worst trouble because all of the discussions of how circuits worked involved these long discussions of the theory behind it, very confusing. Later I learned to set the theory aside and just note what happens – do this and get this effect. When you apply voltage to a light bulb it comes on*. Do I really care about electrons (invisible particles that flow through solid matter) and the atomic theory of conductors and insulators? No, just give me cause and effect and maybe I’ll come back for the other stuff later. So it is with the law of attraction, just use it.

The steps that Wattles discussed, that Rhonda Byrne put into The Secret, that Ester Hicks channels with Abraham and reveals… All of these boil down to vision, idea formation, action. Just get it. Set the theory aside, set the part about getting a boost from the universe aside if you want … This stuff is part of you … it works … just get it, just use it.

————————————————————————————————————————————
*Even Thomas Edison had things wrong about the most basic laws of electricity, he said current flowed from the positive terminal of a battery and through the circuit to the negative terminal. Now, “We Know,” (wink, wink) that the invisible electron current flow really goes from the negative terminal to the positive. Even if this is true, does it really matter to most people? It didn’t matter to Edison and he was the most successful inventor of the 19th and 20th centuries.

Do you think Edison practiced the law of attraction? Just read Think And Grow Rich.

March 2nd 2009 Podcast

The Law of Attraction Video

In 1926 Robert Collier wrote a classic success book called “The Secret of The Ages.” Collier writes,

“The more you think about this law, the deeper you will see it goes. It literally hands you a blank check, signed by the Maker of Universal Law, and leaves you to fill in the amount—and the kind—of payment you want!”

This is chapter 11 of the book called The Law of Attraction:

For life is the mirror of king and slave.
’Tis just what you are and do;
Then give to the world the best you have,
And the best will come back to you.
—Madeline Bridges.

The old adage that “He profits most who serves best” is no mere altruism.

Look around you. What businesses are going ahead? What men are making the big successes? Are they the ones who grab the passing dollar, careless of what they offer in return? Or are they those who are striving always to give a little greater value, a little more work than they are paid for?

When scales are balanced evenly, a trifle of extra weight thrown into either side overbalances the other as effectively as a ton.

In the same way, a little better value, a little extra effort, makes the man or the business stand out from the great mass of mediocrity like a tall man among pigmies, and brings results out of all proportion to the additional effort involved.

It pays—not merely altruistically, but in good, hard, round dollars—to give a little more value than seems necessary, to work a bit harder than you are paid for. It’s that extra ounce of value that counts.

For the law of attraction is service. We receive in proportion as we give out. In fact, we usually receive in far greater proportion. “Cast thy bread upon the waters and it will return to you an hundred-fold.”

Back of (everything is the immutable law of the Universe—that what you are is but the effect. Your thoughts are the causes. The only way you can change the effect is by first changing the cause.

People live in poverty and want because they are so wrapped up in their sufferings that they give out thoughts only of lack and sorrow. They expect want. They open the door of their mind only to hardship and sickness and poverty. True—they hope for something better—but their hopes are so drowned by their fears that they never have a chance.

You cannot receive good while expecting evil. You cannot demonstrate plenty while looking for poverty. “Blessed is he that expecteth much, for verily his soul shall be filled.” Solomon outlined the law when he said:

“There is that scattereth, and increaseth yet more;
And there is that withholdeth more than is meet,
but it tendeth only to want.
The liberal soul shall be made fat;
And he that watereth shall be watered also himself.”

The Universal Mind expresses itself largely through the individual. It is continually seeking an outlet. It is like a vast reservoir of water, constantly replenished by mountain sp rings. Cut a channel to it and the water will flow in ever-increasing volume. In the same way, if you once open up a channel of service by which the Universal Mind can express itself through you, its gifts will flow in ever-increasing volume and YOU will be enriched in the process.

This is the idea through which great bankers are made. A foreign country needs millions for development. Its people are hard-working, but lack the necessary implements to make their work productive. How are they to find the money?

They go to a banker—put their problem up to him. He has not the money himself, but he knows how and where to raise it. He sells the promise to pay of the foreign country (their bonds, in other words) to people who have money to invest. His is merely a service. But it is such an invaluable service that both sides are glad to pay him liberally for it.

In the same way, by opening up a channel between universal supply and human needs—by doing your neighbors or your friends or your customers service—you are bound to profit yourself. And the wider you open your channel-the greater service you give or the better values you offer—the more things are bound to flow through your channel, the more you are going to profit thereby.

But you’ve got to use your talent if you want to profit from it. It matters not how small your service—using it will make it greater. You don’t have to retire to a cell and pray. That is a selfish method—selfish concern for your own soul to the exclusion of all others. Mere self-denial or asceticism as such does no one good. You’ve got to DO something, to USE the talents God has given you to make the world better for your having been in it.

Remember the parable of the talents. You know what happened to the man who went off and hid his talent, whereas those who made use of theirs were given charge over many things. That parable, it has always seemed to me, expresses the whole law of life. The only right is to use all the forces of good. The only wrong is to neglect or to abuse them.

“Thou shalt love the Lord thy God. This is the first and the greatest Commandment.” Thou shalt show thy love by using to the best possible advantage the good things (the “talents” of the par-able) that He has placed in your hands. “And the second is like unto it. Thou shalt love thy neighbor as thyself.” Thou shalt not abuse the good things that have been provided you in such prodigality, by using them against your neighbor. Instead, thou shalt treat him (love him) as you would be treated by him. Thou shalt use the good about you for the advantage of all.

If you are a banker, you’ve got to use the money you have in order to make more money. If you are a merchant, you’ve got to sell the goods you have in order to buy more goods. If you are a doctor, you must help the patient you have in order to get more practice. If you are a clerk, you must do your work a little better than those around you if you want to earn more money than they. And if you want more of the universal supply, you must use that which you have in such a way as to make yourself of greater service to those around you.

“Whosoever shall be great among you,” said Jesus, “shall be your minister, and whosoever of you will be the chiefest, shall be servant of all.” In other words, if you would be great, you must serve. And he who serves most shall be greatest of all. If you want to make more money, instead of seeking it for yourself, see how you can make more for others. In the process you will inevitably make more for yourself, too. We get as we give—but we must give first.

It matters not where ‘you Start you may be a day laborer. But still you can give—give a bit more of energy, of work, of thought, than you are paid for. “Whosoever shall compel thee to go a mile,” said Jesus, “go with him twain.” Try to put a little extra skill into your work. Use your mind to find some better way of doing whatever task may be set for you. It won’t be long before you are out of the common labor class.

There is no kind of work than can-not be bettered by thought. There is no method that cannot be improved by thought. So give generously of your thought to your work. Think every minute you are at it—”Isn’t there some way in which this could be done easier, quicker, better?” Read in your spare time everything that relates to your own work or to the job ahead of you. In these days of magazines and books and libraries, few are the occupations that are not thoroughly covered in some good work.

Remember in Lorimer’s “Letters of a Self-Made Merchant to His Son,” the young fellow that old Gorgan Graham hired against his better judgment and put in the “barrel gang” just to get rid of him quickly? Before the month was out the young fellow had thought himself out of that job by persuading the boss to get a machine that did the work at half the cost and with a third of the gang. Graham just had to raise his pay and put him higher up. But he wouldn’t stay put. No matter what the job, he always found some way it could be done better and with fewer people. Until he reached the top of the ladder.

There are plenty of men like that in actual life. They won’t stay down. They are as full of bounce as a cat with a small boy and a dog after it. Thrown to the dog from an upper window, it is using the time of falling to get set for the next jump. By the time the dog leaps for where it hit, the cat is up the tree across the street.

The true spirit of business is the spirit of that plucky old Danish sea captain, Peter Tordenskjold. Attacked by a Swedish frigate, after all his crew but one had been killed and his supply of cannon balls was exhausted, Peter boldly kept up the fight, firing pewter dinner-plates and mugs from his one remaining gun.

One of the pewter mugs hit the Swedish captain and killed him, and Peter sailed off triumphant!

Look around YOU now. How can YOU give greater value for what you get? How can you SERVE better? How can you make more money for your employers or save more for your customers. Keep that thought ever in the forefront of your mind and you’ll never need to worry about making more for yourself!

A Blank Check

There was an article by Gardner Hunting in a recent issue of “Christian Business,” that was so good that I reprint it here entire: “All my life I have known in a vague way that getting money is the result of earning it; but I have never had a perfect vision of that truth till recently. Summed up now, the result of all my experience, pleasant and unpleasant, is that a man gets back exactly what he gives out, only multiplied.

“If I give to anybody service of a kind that he wants I shall get back the benefit myself. If I give more service I shall get more benefit. If I give a great deal more, I shall get a great deal more. But I shall get back more than I give. Exactly as when I plant a bushel of potatoes, I get back thirty or forty bushels, and more in proportion to the attention I give the growing crop. If I give more to my employer than he expects of me, he will give me a raise—and on no other condition. What is more, his giving me a raise does not depend on his fair-mindedness—he has to give it to me or lose me, because if he does not appreciate me somebody else will.

“But this is only part of it. If I give help to the man whose desk is next to mine, it will come back to me multiplied, even if he apparently is a rival. What I give to him, I give to the firm, and the firm will value it, because it is team-work in the organization that the firm primarily wants, not brilliant individual performance. If I have an enemy in the organization, the same rule holds; if I give him, with the purpose of helping him, something that will genuinely help him, I am giving service to the organization. Great corporations appreciate the peace-maker, for a prime requisite in their success is harmony among employees. If my boss is unappreciative, the same rule holds; if I give him more, in advance of appreciation, he cannot withhold his appreciation and keep his own job.

“The more you think about this law, the deeper you will see it goes. It literally hands you a blank check, signed by the Maker of Universal Law, and leaves you to fill in the amount—and the kind—of payment you want! Mediocre successes are those that obey this law a little way—that fill in the check with a small amount—but that stop short of big vision in it. If every employee would only get the idea of this law firmly fixed in him as a principle, not subject to wavering with fluctuating moods, the success of the organization would be miraculous. One of my fears is apt to be that, by promoting the other fellow’s success, I am side-tracking my own; but the exact opposite is the truth.

“Suppose every employee would look at his own case as an exact parallel to that of his firm. What does his firm give for the money it gets from the public? Service! Service in advance! The better the service that is given out, the more money comes back. What does the firm do to bring public attention w its service? It advertises; that is part of the service. Now, suppose that I, as an employee, begin giving my service to the firm in advance of all hoped for payment. Suppose I advertise my service. How do I do either? I cannot do anything constructive in that firm’s office or store or plant or premises that is not service, from filing a letter correctly to mending the fence or pleasing a customer; from looking up a word for the stenographer, to encouraging her to look it up herself; demonstrating a machine to a customer or encouraging him to demonstrate it himself; from helping my immediate apparent rival to get a raise, to selling the whole season’s output. As for advertising myself, I begin advertising myself the moment I walk into the office or the store or the shop in the morning; I cannot help it. Everybody who looks at me sees my advertisement. Everybody around me has my advertisement before his eyes all day long. So has the boss—my immediate chief and the head of the firm, no matter where they are. And if I live up to my advertising, nobody can stop me from selling my goods—my services! The more a man knocks me, the more he advertises me; because he calls attention to me; and if I am delivering something better than he says I am, the interested parties—my employers—will see it, and will not be otherwise influenced by what he says.

“More than that, I must give to every human being I come in contact with, from my wife to the bootblack who shines my shoes; from my brother to my sworn foe. Sometimes people will tell you to smile; but the smile I give has got to be a real smile that lives up to its advertising. If I go around grinning like a Cheshire cat, the Cheshire-cat grin will be what I get back—multiplied! If I give the real thing, I’ll get back the real thing—multiplied! If anybody objects that this is a selfish view to take, I answer him that any law of salvation from anything by anybody that has ever been offered for any purpose, is a selfish view to take. The only unselfishness that has ever been truly taught is that of giving a lesser thing in hope of receiving a greater.

“Now, why am I so sure of this law? How can you be sure? I have watched it work; it works everywhere. You have only to try it, and keep on trying it and it will prove true for you. It is not true because I say so, nor because anybody else says so; it is just true. Theosophists call it the law of Karma; humanitarians call it the law of Service; business men call it the law of common sense; Jesus Christ called it the law of Love. It rules whether I know it or not, whether I believe it or not, whether I defy it or not. I can’t break it! Jesus of Nazareth, without reference to any religious idea you may have about Him, without consideration as to whether He was or was not divine, was the greatest business Man that ever lived, and he said: ‘Give and ye shall receive—good measure, pressed down, shaken together, running over!’ And this happens to be so—not because He said it—but because it is the Truth, which we all, whether we admit it or not, worship as God. No man can honestly say that he does not put the truth supreme.

“It is the truth—the principle of giving and receiving—only there are few men who go the limit on it. But going the limit is the way to unlimited returns!

“What shall I give? What I have, of course. Suppose you believe in this idea—and suppose you should start giving it out, the idea itself, tactfully, wisely, and living it yourself in your organization. How long do you think it will be before you are a power in that organization, recognized as such and getting pay as such? It is more valuable than all the cleverness and special information you can possibly possess without it. What you have, give—to everybody. If you have an idea, do not save it for your own use only; give it. It is the best thing you have to give and therefore the thing best to give—and therefore the thing that will bring the best back to you. I believe that if a man would follow this principle, even to his trade-secrets, he would profit steadily more and more; and more certainly than he will by holding on to anything for himself. He would never have to worry about his own affairs—because he would be working on fundamental Law. Law never fails—and it will be easy for you to discover what is or is not law. And if law is worth using part of the time, it is worth using all the time. “Look around you first, with an eye to seeing the truth, and then put the thing to the test. Through both methods of investigation you will find a blank check waiting for you to fill in with ‘whatsoever you desire,’ and a new way to pray and to get what you pray for.”