Guy Kawasaki is one of the huge success stories from the ranks of Apple Computer. In this presentation you will learn some great ideas for marketing. This has everything to do with The Science of Getting Rich, you have to be able to share your vision in order to make it happen. This is part of the ‘Action’ that Wallace Wattles insists on.

A big part of successfully putting a software product in the market is generating a big buzz – in other words evangelism. It’s also called: USP – Unique Selling Proposition – a necessary part of doing business because usually if you ‘build a better mousetrap’ they won’t beat the path to your door. The won’t unless you do what Guy is talking about — evangelize it.

I’d love to be able to sit home and ‘Ohmmmmm’ (replace that with your mantra of choice) my way to success. Make no mistake it’s an important component – getting your head in the game. The visualization – holding the thought in the ‘thinking substance’ it all works together to bring your success. But you need the action part too. Napoleon Hill deals more with it in Think and Grow Rich. Charles Schwab evangelized a group of Eastern bankers and brought US Steel into being (chapter 3). You can listen to the story here:

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The idea was born to Schwab but if he hadn’t evangelized it there may have been no U.S. Steel, perhaps the Carnegie foundation wouldn’t be so well endowed, perhaps there wouldn’t have been so many Carnegie libraries around. This idea not only made Schwab, J.P. Morgan, and the investors a lot of money. It also increased Carnegie’s wealth. Without the libraries and the good works of the foundation, what might not have happened? Would we be missing something that benefited us. Who can measure the far reaching impact of that speech – that evangelization?

Evangelism is not a religious word but rather a word from the Greek meaning bring the good news. This is a video about marketing, about selling a product and providing value in the marketplace.