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It seems that the big marketing successes of all times have been promoting opinion and outright falsehoods as truth.
Emerson is quoted as saying:
build a better mousetrap and they’ll beat a path to your door.
While Emerson has written and stated many great truths, this is not one of them. In fact if you build a better mouse trap, the PR machines will kick in from your competitors and work at shooting you down. The fact is if you want to promote something then you’d better have the biggest mouth.
A couple of examples, that you should eat margerine instead of butter, that high fructose corn syrup should be in everything. Both of these “truths” have their part in the current obesity epidemic in the US.
What other half-truths are out there that you may be using to make decisons with, or products that you may be using that perhaps another choice would be better (hint: perhaps you should avoid high fructose corn syrup)?
Hype is pervasive in our society today. Everyway we turn someone has a sign or a mesage aimed at our senses. Repitition of ideas makes us feel comfortable about them, after time we adopt them without giving any real consideration at all.
Always understand your reasons for doing things, is it something considered, or something that has been implanted by repetition of messages that have been presented to your senses?
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